Circle secures Chelsea Football Club front-of-shirt sponsorship deal, prominently featuring USDC across all team shirts.

DeFi & Yields · 2026-08-28

Circle has secured a front-of-shirt sponsorship agreement with Chelsea Football Club that will display USDC across team uniforms, expanding the stablecoin's visibility in mainstream sports. The partnership marks Circle's push to promote USDC, which grew from approximately $33 billion in early 2024 to around $60 billion by early 2026, as the regulated dollar-denominated token for institutional and compliant trading venues.

Previously on Telem

Centrifuge adds instant USDC liquidity to four funds via Fission 2026-08-27
Pumpfun integrates HyperEVM support for USDC trading with near-zero fees 2026-08-26
Circle shares fall 5% on JPMorgan stablecoin competition 2026-08-26
Hyperliquid activates AQAv2 framework, directs 90% yield to HYPE buybacks 2026-08-26
Circle mints 5 billion USDC in past week 2026-08-26