Unstoppable Domains cancels $2M initiative to integrate .crypto and .bitcoin domains into standard internet DNS.
Tech & Launches ·
Unstoppable Domains has discontinued a $2 million initiative aimed at integrating .crypto and .bitcoin domains into the standard internet DNS system. The move marks a significant shift in the company's strategy regarding Web3 domain standardization.
The company had been pursuing formal recognition through ICANN, the body that oversees global domain name governance. According to reports, the decision to abandon this effort was driven by high compliance costs and what the company determined to be insufficient market demand for such standardization across Web3 domains including .wallet and .NFT.
The cancellation leaves open questions about the company's future direction for its domain offerings and whether alternative pathways to broader mainstream adoption might be explored. It also signals potential challenges other Web3 infrastructure projects may face in achieving traditional internet integration at scale.