Kalshi secures exclusive prediction market partnership with US Open, barring competitors from advertising at the tournament.
Ecosystem ·
Kalshi has secured an exclusive prediction market partnership with the US Open, according to reporting. The arrangement grants Kalshi sole rights to operate as the designated prediction market platform for the tournament, with the agreement including restrictions that prevent competing prediction market platforms from advertising at the event or during its ESPN broadcasts.
The exclusivity arrangement represents a significant commercial foothold for Kalshi within a major sports property, effectively blocking other prediction market entrants from using the US Open's media presence and venue for promotional activity. Such partnerships signal growing mainstream acceptance of prediction markets in regulated sports contexts, particularly as major tournaments seek partnerships with crypto-adjacent financial products.
Details regarding the partnership's financial terms, duration, and specific scope beyond advertising restrictions remain undisclosed. It is also unclear whether the exclusivity applies solely to prediction markets or extends to related betting or wagering platforms more broadly.