Ripple partners with University of Kansas athletics to display XRP logo on game jerseys, marking the first crypto sponsorship of a major college sports program.
Ecosystem ·
Ripple has secured a partnership with the Kansas Jayhawks, making it the first crypto sponsorship of a major college athletics program. The XRP logo will appear on game jerseys beginning in the fall, designed to match the university's athletics color scheme and appearing only on uniforms worn during competition, not on practice or retail jerseys.
The deal carries personal weight for Ripple CEO Brad Garlinghouse, who holds an alumnus connection to the University of Kansas. His involvement in brokering the arrangement underscores the significance both he and the company place on the sponsorship, framing it beyond a standard commercial arrangement.
The scope of the partnership's financial terms, duration, and any expansion to additional Kansas athletic programs or other universities remain undisclosed. It is also unclear whether the arrangement includes XRP-related promotional activities, digital asset integration, or other commitments beyond the jersey placement.