Nike, Nvidia, Costco among 50 firms objecting to OKX tokenization plan
Regulation & Gov ·
Fifty major corporations have filed objections against a plan by OKX and ICE Markets to issue tokenized versions of their shares, shrinking the roster of companies originally slated for the product.
The objections, filed by issuers including Nike, Nvidia and Costco, target a proposal to bring tokenized equity trading to OKX in partnership with ICE Markets. According to wublockchain.xyz, the 50 objecting companies — which also include Micron — have cut down what was initially planned as a 62-company lineup for the tokenized trading venture.
Tokenized equities are designed to let crypto exchanges offer exposure to shares of publicly traded companies through blockchain-based tokens rather than traditional brokerage accounts. Because the underlying companies have no formal role in issuing or endorsing these tokens, such products typically proceed without direct sign-off from the corporations whose shares they track — a structural gap that appears to be at the center of the current dispute, as the named issuers move to formally register opposition rather than remain passive.
The objections span a wide range of industries, from consumer brands like Nike and Costco to semiconductor and chip-adjacent firms like Nvidia and Micron, suggesting the pushback is not confined to a single sector concerned about tokenized exposure to its stock.
What specifically the issuers are objecting to — whether branding, legal liability, regulatory status of the tokens, or the mechanics of price tracking — has not been detailed in available reporting. It also remains unclear how OKX and ICE Markets will respond, whether the reduced company count reflects withdrawals from the original 62-company plan or a different structural change, and whether other issuers from the original roster may yet file similar objections.