Apple removes crypto ATM and home services ads from Maps effective July 14, citing consumer protection policies.
Regulation & Gov ·
Apple removed advertisements for cryptocurrency ATMs and home services from its Maps platform effective July 14, citing consumer protection policies. The move affects all crypto on-ramp providers currently using the service to reach users through the app.
The restriction reflects Apple's stated approach to cryptocurrency advertising within its ecosystem. The company's policy update targeted these specific service categories without announcing plans to develop its own cryptocurrency on-ramp alternative on Maps or elsewhere.
The scope and duration of the ad ban remain unspecified—whether it applies globally or to particular regions, and whether exceptions exist for certain types of crypto ATM or home service providers. Apple has not disclosed how many advertisers were affected by the removal or provided a detailed explanation of which consumer protection risks prompted the restriction.