ORANGE JUICE, backed by Jeff Booth and Lyn Alden, raises $40M to launch a permanent capital firm with bitcoin treasury strategy.
VC & Fundraising ·
ORANGE JUICE, a Connecticut-based firm, has secured $40 million in capital to establish a permanent ownership vehicle for operating businesses. The initiative is led by partners including Jeff Booth and Lyn Alden, formerly of ego death capital, alongside Nico Lechuga, Andi Pitt, and Adrian Steckel, with Ricardo Salinas, founder and chairman of Grupo Salinas, participating as an anchor investor. The company intends to identify and hold cash-generating enterprises with $1 million to $10 million in annual cash flow across sectors without pressure to exit or resell holdings.
Unlike traditional private equity models bound by fund lifecycles, ORANGE JUICE operates as a permanent capital structure, allowing acquired business founders to retain operational control, step down, or gradually transfer leadership. Sellers will receive partial payment in equity stakes in the parent company. Revenue streams from portfolio companies will flow into additional acquisitions or a bitcoin treasury reserve, supported by moderate leverage and disciplined capital deployment.
The firm is building an internal operations team to drive efficiency improvements and artificial intelligence integration across holdings. A future public listing is under consideration to establish a tradeable ownership vehicle and broaden access to capital markets, though no timeline has been specified.