Apple bans cryptocurrency ATM and home services ads from Maps effective July 14.
Regulation & Gov ·
Apple has updated its advertising policies for its Maps service, effective July 14, 2026, to prohibit ads for cryptocurrency ATMs and home services. The policy changes specify requirements that all advertisers must meet when using Apple's video, display, and maps advertising inventory, with violations potentially resulting in removal of advertising service eligibility.
The updated policies establish broad advertiser responsibilities, including compliance with applicable laws and regulations across all jurisdictions where ads appear. Advertisers must ensure content is truthful and not misleading, meet quality standards, and possess appropriate rights and licenses for all materials used. Apple reserves discretion to modify these policies and reject or remove any ad content without specified cause.
The specific categories of crypto ATM and home services advertisements affected by the ban remain to be clarified in terms of scope—it is unclear whether the restriction applies to all cryptocurrency-related ATM services or specific types, and what definition of "home services" triggers exclusion from Maps advertising inventory.